Decorated Cable Cars, Now and Then

‘Tis the season to show off holiday spirit in all kinds of ways. The San Francisco Chronicle is both reporting and demonstrating that spirit with our most iconic transit vehicles, the cable cars. You can see the publication’s handiwork on Powell Cable Car 1 (pictured in the photo by Val Lupiz above, complete with Victorian-costumed guests), one of eight cable cars decorated this year in a growing campaign led by Val, Jeremy Whiteman, and Frank Zepeda (MSR members all), and supported by Market Street Railway.

Leading the Powell Car 1 decorating for the Chronicle: columnists Heather Knight and Peter Hartlaub, who teamed up earlier this year for the transit marathon they called “total Muni 2018”, meeting Val, Jeremy, and Frank in the process and getting drawn in to the web of cable car love!  As a result, Powell Car 1 features inventive decorations inside and out, including replicas of historic Chronicle front pages dating all the way back to 1865, 23 years before the Powell cable even existed! Heather wrote a great article about the decorating experience.

Not to be outdone, Peter Hartlaub, who regularly mines the Chronicle’s photo and story archives for gems of San Francisco history, came up with a “WHOA!” story, recounting a little-known Grinch moment in cable car history. Christmas season, 1951, Muni had just assumed control of the bankrupt California Street Cable Railroad Company and its California and O’Farrell, Jones & Hyde lines. Muni celebrated by inviting including Macy’s, to decorate cars on those lines. The Grinch glitch? The city’s ownership was challenged in court, keeping the decorated cars in the barn, never to be seen by the public, and delaying their city-run operation into 1952. Well worth a read!)

We can tell from the photo above, by the Chronicle’s Art Frisch, that the decorated cable car is from the O’Farrell, Jones, & Hyde lines, though the car number is covered up. Could it be Car 42? That’s the only surviving O’Farrell, Jones & Hyde line car in its original 1906 configuration and livery, the one our nonprofit rescued from a cattle ranch near Santa Maria 15 years ago and restored with Muni’s expert help. It now runs in special service on California Street and sometimes Hyde, on part of its original route).

Macy’s sponsoring an O’Farrell car makes sense, since the O’Farrell line passed right in front of Macy’s…but it’s also ironic, since Macy’s was one of the downtown merchants that successfully lobbied to make O’Farrell one way a few years later, dooming the cable car line to make more room for automobiles.  (Here’s the story about the dark end of the O’Farrell, Jones & Hyde line in 1954.)

We at Market Street Railway are very proud to support the cable car celebrations. Beyond the decorating (which includes Powell Car 12 above, wearing the famed “White Front” 1930s livery of our namesake), we collected contributions to support this year’s holiday luncheon for seniors, co-sponsored by cable car operators and Transport Workers Local 250A (photo below).  

Come on downtown to see and ride the decorated cable cars this year, and don’t forget Car 56 on the California line, shown below in this magical nighttime photo by Traci Cox.  

Finally, along the F-line, look for Milan tram 1818, decorated in festive style by our volunteers, who also put wreaths on all the E- and F-line streetcars. (Yep, another great Traci Cox photo.)

If the holiday spirit moves you, please consider a tax-deductible year-end donation in any amount to our nonprofit. We get no government money; it’s your donations and memberships that make it all possible, along with everything else we do to support San Francisco’s cable cars and historic streetcars. Thanks and Happy Holidays, in the spirit of our namesake, Muni’s lively competitor before 1944!.

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